One of the comments I keep getting about our interview project is that it’s not easily search-able. Actually, archive-able is a better way of putting it. Of course one option is to double post them on my website but that has proven to be too much work for me right now.
So, the solution I’ve come up with is a Post of the Week. To kick it off, we’re featuring Doug Bartow’s interview (#108). Doug has built a phenomenal career in design with many lessons to share.
Interview #108 with Doug Bartow Question #1:
[DIMT] Where are you from and what do you do?
[DB] I was born in Syracuse, NY and currently reside in Troy, NY. I was formerly Director of Design at MASS MoCA from 1995-2003, and have been Design Director and Principal at id29 since 2003.
Interview #108 with Doug Bartow Question #2:
[DIMT] Have you every worked for free; in other words, provided pro bono design services. If so, when and why?
[DB] There’s an important difference between pro bono design work and “working for free.” I always have non-commissioned projects in progress, whether it’s for our Upstate NY AIGA chapter, or the local soccer club or library. Those projects tend to pay out in ways other than traditional compensation. “Working for free,” or doing speculative work for clients that should be paying for professional design, is a hot topic in our community right now. I’m a firm believer that spec work should be avoided, as it tends to devalue designers, and the design process as a whole.
Interview #108 with Doug Bartow Question #3:
[DIMT] Thinking back, can you remember a job or client that gave id29 its footing?
[DB] When you quit your jobs and start an agency without any clients, you tend to call everyone in your rolodex and ask for work. Fortunately, and old friend at Grandoe, the last remaining glove maker in Gloversville, NY, came through for us in a big way right out of the gate in 2003. We did a comprehensive rebranding of their sport glove division that saw a 200% increase in their sell-in the following season. Unfortunately, our friend eventually left the company and the visual assets we developed were marginalized.
Interview #108 with Doug Bartow Question #4:
[DIMT] Looking forward at where you see id29 in the future, who would you pick as a mentor (for their experience and insights) to help take your company to the next level?
[DB] That’s a good question. We’re a boutique agency that leads with design and creative in an area without a lot of other boutique agencies. This can be a blessing, and sometimes a curse—although today’s technology allows us to work globally from anywhere. I would have to look outside our area to find the experience and insight needed to help id29 move forward. Success for us has always been about doing successful work for successful clients—and not so much about expansive growth and gross billings.
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